Master of Business Administration in Communication and Public Relations
Public Relations is one of the fastest growing professions in the world. The profession has experienced an enhanced change in status over the years. The MBA in Communication and Public Relations programme will provide students with the high level of knowledge and the increased skills needed to succeed in this dynamic and expanding profession. In this programme, students will be able to explore the concepts and principles of management and also the roles of communication and public relation in organization including strategies, skills and functions. Besides that, the students will also look into the historical development, theoretical aspects and practical applications of the managerial process in their respective departments. They will be exposed to the ethical dilemmas faced by managers and the social responsibilities of businesses, especially during the issue, risk and crisis management.
Coures Specifications
- Duration of study:
1.5 years - Intake Dates:
Jan – May –July - Oct - Future Career options:
● Public Affairs ● Corporate Affairs ● Community Relations ● Customer Relations ● Investor Relations ● Employee Relations ● Media Relations - Average Course Fee:
40000 RM = 10000 USD - Scholarship:
up from 30%-50%