Bachelor of Arts in Advertising (Honours):
Xiamen University is the pioneer of education for the field of advertising in China, since starting in 1983. Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients. Students will learn to combine critical and strategic thinking with research and creativity to deliver effective messages to a targeted audience on behalf of a client. Every student can specialize in either the creative or the account management side of the business, after they develop a foundation in both areas.
Coures Specifications
- Duration of study:
3 years - Intake Dates:
February, April, September - Future Career options:
• Advertising, public relations and full-service agencies; • In-house communication departments at corporations and nonprofit organizations; • Government agencies and bureaus; • Legislative offices; • Political campaigns; • Special event organizations; • Higher education; • The media industry (web properties, social media sites, TV networks, magazines, radio networks); • Other organizations with creative, marketing or media departments. - Average Course Fee:
25000 RM = 6250 USD per year - Scholarship:
up to 60% off tuition fee